- Microsoft reveals plans to monetize its new Bing Chat AI.
- As part of the plan, the company plans to insert more advertisement units into the chatbot.
- It hasn t been decided how the advertisements will appear in the new Bing experience.
Microsoft has confirmed that it intends to add more ads to its Bing Chat AI in order to make money. It was written on the wall. It was only a question of time. Yusuf Mehdi, the corporate vice president of Microsoft, stated in an announcement that the business is looking into ways to integrate advertisements into the new Bing chatbot experience.
Units have been a part of the chatbot since the beginning as sponsored links and in those sporadic search results you will see when using Bing Chat. In fact, the business has been testing ad placements on Bing for a while. The screenshot that was posted on Twitter provides an example of how Microsoft is experimenting with this new form of monetization. A Bing Chat AI response with specific citations marked as ads—in this case, two citations—is displayed in the screenshot.
In order to keep Bing available for free, the plan is to continue making money off of the search engine through advertisements, just like the firm now does.
Microsoft adds that there are a lot of queries with this new search method because the chatbot can answer them utilizing web material without the user having to visit any websites. Nonetheless, the corporation claims that increasing traffic and money for publishers is the main objective.
Because of this, the business is investigating other features, such as the ability to hover over portions of the Bing Chat AI response to display links that will allow users to visit the website where the content originated.
In addition to the reaction to encourage greater user interaction with the content on Microsoft Start, where the business splits profits with its partners (publishers), Microsoft Start licensed content has a rich caption. Finally, the placement of advertisements within the Bing Chat AI experience.
The business is even considering putting ad units in the conversation and splitting the profits with partners who helped come up with the solution.
According to Yusuf Mehdi, corporate vice president at Microsoft, the company is still in its infancy and has received good feedback thus far as it looks for other ways to make money off of the experience.